AFA strengthens India presence with Druid Sports’ multi-sector sponsorship deals
Argentine Football Association has announced its latest deal with Druid Sports to expand visibility across Indian subcontinent.
In a recent move,Druid Sportshas secured regional commercial partnerships for the [Argentine Football Association (AFA)(https://en.wikipedia.org/wiki/Argentine_Football_Association)across the Indian subcontinent, marking a significant step in the federation’s expansion strategy within the sport.
Spanning mobility, personal care, collectibles, and healthcare sectors, the agreement underscores the sports agency’s most successful sponsorship drive since being appointed AFA’s exclusive commercial representative for the Indian subcontinent in October last year.
Argentina’s new partners include TVS Motor Company, KT Men, LEGXI, and Jagdale Industries, further boosting the football team’s commercial presence in a region where football’s popularity is rapidly growing. Partnership with Druid Sports aligns with AFA’s broader strategy to deepen engagement with fans beyond the conventional market by creating new opportunities
Roshan Joseph, General Manager, Commercial Partnerships of Druid Sport India, mentioned, “Our approach in the Indian subcontinent has been to build partnerships that move beyond awareness, bringing the Argentina brand closer to fans through products, platforms, and experiences that are part of everyday consumer life.”
Sportscape views Druid Sports’ partnership deal with the Argentine Football Association (AFA) as a landmark step towards football’s growing landscape in the Indian subcontinent, allowing the football club to increase its popularity in India.
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