Kansas City Athletics signs Playfly Sports in four-year revenue partnership

In a recent announcement, Kansas City Athletics has announced a four-year partnership with Playfly Sports, the sports industry’s leading revenue maximisation firm. As part of the partnership, Playfly will assist the Roos with tickets and sponsorship sales across their portfolio, including NCAA Division 1 sports offerings.

With this agreement, an on-campus staff of two will be appointed to manage ticket and sponsorship sales and fulfilment. The revenue firm will also provide a detailed pricing study on ticket pricing and sponsorship opportunities, including the men’s basketball side, as the Roos return to the iconic Municipal Auditorium for their home games.

Dr Brandon Martin, Vice Chancellor and Director of Athletics at the University of Missouri-Kansas City, remarked that the partnership withPlayfly Sports will help in enhancing ticket sales processes, sponsorships, and overall revenue-growth opportunities for the franchise. He further added that the firm will offer new ways to maximise data and enhance fan experience.

Joe Kronander, Vice President, Client Development at Playfly Sports, said, "Our expertise will bring a new pricing map and growth structure across Kansas City Athletics, particularly in the ticketed sports of men's and women's basketball, men's and women's soccer and volleyball.” Joe further mentioned that their strategy and consulting team will provide a level of innovation and results that remains unparalleled across the industry.

Sportscape believes the Kansas City Athletics' recent collaboration with Playfly Sports underlines how colleges are increasingly bringing in expert firms to improve revenue and fan engagement strategies. With a focus on better ticket pricing and sponsorships, this move could help the Roos grow their commercial strength while improving the overall fan experience.