Salesforce Plans to Revolutionize FIFA’s Biggest Stage With Cutting-Edge AI and Data Power

Ahead of the upcoming FIFA World Cup 2026 and FIFA Women's World Cup 2027, the organisation has signed Salesforce as an official tournament partner, marking a major step towards modernising the biggest sports event in the world. This partnership with the world's leading AI and customer management companies has added to FIFA's growing list of global partners, intending to improve operations and fan experience for upcoming global tournaments.

Salesforce, through its AI-powered tools and data systems, will focus on upgrading off-field management of the upcoming FIFA World Cup. Tools like the Agentforce platform and Slack will be used to streamline communication, manage large-scale operations, and allow faster decision-making. With the involvement of multiple teams, cities and stakeholders, the use of Salesforce will create a more connected and smooth system, allowing in-sync operations.

The partnership is done keeping in mind the objective to improve fan engagement. With the use of data and AI, FIFA's vision is to deliver personalised and real-time interactions with fans across several digital platforms, paving the way for an interactive and accessible fan experience.

For the upcoming FIFA World Cup 2026, scheduled to start from June 11, Slack will be the central platform to connect host cities, staff, volunteers, and partners. With 48 teams and 104 matches planned, the platform will be effectively used to manage communications and workflows across what is anticipated to be the largest World Cup ever.

For the FIFA Women’s World Cup 2027, Salesforce will go a step further by combining Slack with its broader AI platform. This will focus more on fan engagement, using smart systems to deliver personalised content, support, and updates throughout the tournament.

Sportscape believes this partnership between Salesforce and FIFA signals a massive push towards increased use of large-scale technology in sports management, especially in global tournaments, allowing for enhanced experience for fans.