DP World Tour Tees Up Satellite Revolution with Amazon LEO to Power Smart Golf Events

Being the niche sport that it is, golf faces several major hurdles in connectivity and transmission while hosting large-scale events. In order to solve this problem, DP World Tour has partnered with Amazon.

Amazon's low-earth-orbit satellite, named Amazon LEO, shall now be used to provide connectivity across difficult terrains and impossible locations in the famous golf tour. In competition with SpaceX's Starlink, Amazon has deployed a constellation of satellites to deliver high speeds.

Chris Weber, Vice President of Amazon Leo Business & Product, said, “The DP World Tour needs connectivity for everything—not just the broadcast teams, but the scoring systems, merchandise tents, concession stands—all of it." They’re often setting up in more rural places where internet infrastructure just isn’t there. Leo helps to solve that problem. You show up, connect via satellite, and suddenly the entire tournament is connected and online.”

Michael Cole, Chief Technology Officer at the DP World Tour, added, “The DP World Tour has been at the forefront of introducing new technologies at our tournaments that can get fans closer to the action. Whether it’s apps that can track shot and player location in real-time, data-driven insights providing new levels of intelligence, or adoption of AI to guide fans around the venue, we want technology to enhance the experience for spectators both on-course and around the globe. This requires a reliable and fast internet connection across the course, and anyone who has ever been to a large sports or entertainment event will know the frustration of struggling at times to get connectivity. With Amazon Leo satellite technology coming to the Tour—a first in world sport—we are one step closer to realising our ambition of creating truly connected and intelligent courses, wherever we are in the world.”