E1 Lake Como GP 2026 Powers Luxury Push with Hublot Timing Deal & Telmont Upgrade

Following the E1 Lake Como GP 2026 hosted by Villa d'Este on April 24 and 25, the first electric motorboat racing series,E1 has announced two new business collaborations.

While Champagne Telmont, which has been a member of the E1 family since the championship's inaugural season in 2024, has increased its position to become Official Champagne Partner, Swiss luxury wristwatch Hublot enters as Official Timekeeping Partner.

The partnership supports the vision of integrating luxury, sports and sustainability together. Telmont and E1 both share a common environment friendly approach which gives multilateral benefits from this partnership to both entities.

Alejandro Agag, Founder and Chairman of Formula E, Extreme H, and E1, said, “Precision is not simply a feature of what we do at E1; it is the foundation. Hublot is built on the same belief. This partnership is a natural meeting of two global brands that refuse to separate ambition from performance. I look forward to what we will build together.”

Jamie Copas, Chief Executive Officer, E1, added, “This partnership brings together two brands that are redefining what is possible in their respective fields. Hublot shares our belief that innovation should be felt, not just measured, and that is exactly the experience we want every fan to have with E1. We are excited to have them alongside us and look forward to everything we will achieve together.”

Julien Tornare, Chief Executive Officer, Hublot, continued, “Hublot is delighted to partner with the E1 World Championship that provides the perfect platform for us to engage with our clients and our Hublotista community. We see E1 as an exceptional space for client activation, offering unique and unforgettable experiences that align perfectly with the spirit of our brand.”