Mexico-based Electrolit taps into Grand Slam stage with US Open partnership

The United States Tennis Association (USTA) has announced a multi-year deal with Mexico-based hydration brand Electrolit, making the company the official electrolyte beverage for the US Open tournament.

Electrolit's US Open partnership will come into effect from the 2026 US Open, scheduled between August 30 and September 13, at the USTA Billie Jean King National Tennis Centre in New York. As part of the deal, the brand will provide hydration products to players across the tournament, giving it significant global visibility at the Grand Slam platform.

As part of its US Open partnership, the hydration brand’s products will be available in athlete areas. Electrolit’s branding will also feature on coolers present at the court and throughout player facilities. To leverage the grand slam platform, Electrolit is also expected to launch on-site fan contests to directly engage with fans at New York.

Throughout the US Open, Electrolit will also receive massive broadcast exposure as its branding will appear at the virtual court-side signage featured during ESPN’s coverage of main draw matches in the final grand slam of the season.

Caridad Ochoa, President & Chief Executive Officer, Electrolit USA, added, “The US Open represents the very best of tennis – bringing together elite competition, passionate fans and a global stage unlike any other. Ochoa regarded the US Open partnership as a significant step forward for the hydration as they continue to invest in the sport and support athletes at global level competitions.

Sportscape believes this US Open partnership marks a significant move for both the tournament and Electrolit ahead of the Grand Slam. While it is expected to enhance hydration facilities and support for players during the competition, it also presents a major opportunity for the brand to strengthen its presence on a global stage.