Google–BCCI AI Deal and Stupa System Signal India’s Sports Tech Leap
In a major boost to fan engagement, Google India has partnered with the Board of Control for Cricket in India to integrate AI-driven real-time updates, tactical insights, and historical data into the Indian Premier League
Stressed about staying updated with the upcoming IPL seasons or missing highlights in tight schedules? Worry no more. Google has partnered with BCCI to evolve a revolutionary system that shall provide real-time updates throughout the IPL series.
A comprehensive deal, making the global conglomerate a comprehensive partner of the league, also constitutes the use of its AI-powered search engine in coherence with the IPL updates. It shall enable the fans with tactical analysis and historical data during live matches.
BCCI secretary Devajit Saikia called this initiative “fundamentally transform the fan experience", with Google India’s vice president of marketing, Shekar Khosla, highlighting the growing demand in the audience for in-depth sport insights.
Devajit Saikia, Secretary of BCCI, said, “IPL has always been the heartbeat of Indian cricket, and this collaboration with Google India to integrate AI Mode into Search will fundamentally transform the fan experience. We are thrilled to empower our millions of passionate fans with enriched and conversational insights, deepening their connection to the game they love.”
The IPL is entering its AI era 🤖🏏
— cricexec (@cricexec) March 30, 2026
Indian Premier League signs Google AI Mode as a premier partner—bringing real-time, conversational insights into live matches.
📊 Tactical breakdowns
🔍 Deep player analysis
💬 Ask the game, live
From passive viewing → interactive fandom.… pic.twitter.com/AX5rwiucP5
AI to track the shuttle trajectory in badminton
Indian technology has developed from earthly orbits around Mars to predicting the trajectory of a badminton shuttle. India has received a green signal from the Badminton World Federation to deploy the Stupa instant review system built indigenously. Alongside Hawkeye, running global trends in terms of sports technology collaboration. The system has been equipped to predict the outcomes within 20 to 30 seconds with 99% accuracy. Leading female innovator and creator of this system, Megha Gambhir, said, “We are actively working to crunch that down to under 10 seconds.”
The advanced technology of today is capable of using computer vision algorithms to track ball trajectory from bowler to boundary, identify fielding formations and monitor player movement patterns and noise spikes from the audience, which is all being done in stadiums like Chinnaswamy Stadium using Jarvis.
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