Samsung Seals Exclusive Canada Soccer Viewing Rights Deal
Samsung Canada has partnered with Canada Soccer to secure exclusive TV and mobile rights for key national soccer properties
When data is the new oil in this fast-paced age of growth, technology has been inculcated in all the major sectors for increasing efficiency and productivity. The sports sector is seeing tech integration in its infrastructure to enhance the viewing experiences and also aid strategy management of the concerned sporting athletes.
Samsung Canada, the Canadian counterpart of the South Korean tech conglomerate Samsung Electronics, has gone into partnership with Canada Soccer. The deal gives exclusive TV and mobile rights to the tech giant of Canadian soccer.
The partnership shall see an integration of AI-powered televisions, smartphones, tablets, and connected devices across key Canada Soccer commercial platforms. The agreement spans across teams managed by Canadian Soccer Media & Entertainment, including the Canada Men’s National Team, Canada Women’s National Team, and the TELUS Canadian Championship.
The deal shall heighten the viewing experience by live match streaming and multiscreen viewing along with significant technological touchpoints to bring the audience closer to the action on the field.
Samsung on the partnership
Pat Bugos, Senior Vice President, Sales and Marketing, Consumer Electronics Division, Samsung Canada, said, “At Samsung, we’re passionate about using technology to bring fans closer to the moments that matter most. As excitement builds about soccer across Canada, this partnership with Canada Soccer allows us to deliver immersive viewing experiences that bring the energy and atmosphere of the match into Canadians’ homes, helping fans feel connected to the action, even when they can’t be there in person.”
Significance of the collaboration by Canadian Soccer
“Samsung Canada is an ideal partner as we continue to elevate how fans connect with our national teams and the game across the country. Their leadership in technology and innovation will help deliver more immersive and accessible viewing experiences, bringing supporters closer to the action wherever they are. At a time of growing momentum for soccer in Canada, this partnership will play an important role in deepening fan engagement and celebrating the passion that unites Canadians behind our teams. ," said Erin Crowe, Canada Soccer COO and CFO.
Written by