Sony Pictures Networks India Secures Broadcast Rights for Asian Games 2026 in Landmark Deal

Right after winning the broadcasting rights to the ISL, Sony Pictures Networks India has won the exclusive broadcast rights for the 20th Asian Games Aichi-Nagoya 2026, which is targeted to be held in Japan from September 19 to October 4. Winning the exclusive broadcasting rights for the third time in a row, the continental centrepiece shall be aired only on Sony Live for the Indian audiences.

"We are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India's historic showing in the last edition, where the country crossed the 100-medal mark for the first time, has sparked unprecedented enthusiasm for multi-sport events," Rajesh Kaul, chief revenue officer and business head – sports and international at SPNI, said in a media release.

The prestigious Asian Games shall be organised to conduct a total of 41 games, out of which 32 games belong to the Olympic Games, with the new addition of sports like martial arts and surfing. Traditional sports like cricket, tennis and kabaddi shall remain of significant importance. "With cricket included and a strong Indian contingent preparing to challenge for new milestones, the stage is set for another memorable edition. We are committed to delivering immersive coverage that celebrates every medal and inspires millions as our athletes aim for greater success," he added further.

Husain Al-Musallam, Director General, Olympic Council of Asia, added, “The Olympic Council of Asia congratulates Sony Pictures Networks India on the signing of the media broadcast rights agreement with the OCA for the Aichi-Nagoya Asian Games. This marks the beginning of a new phase in the distribution of the Asian Games across the Indian Sub-Continent.”