Spinny Becomes Title Sponsor for India Tour of Ireland 2026

Spinnyhas been named the title sponsor for the India Tour of Ireland 2026, with the upcoming Ireland vs India T20I series set to be played as the Spinny Cup. The agreement was made through Cricket Ireland and ITW Universe. This is an opportunity for Spinny to promote brand awareness through sports marketing and align with Cricket Ireland’s commercial goals.

The series will be hosted at Stormont and will bring cricket fans from Ireland and India together.

This is the first title rights sponsorship for Spinny and is part of their strategy to build cricket sponsorships for brand and consumer engagement. The large Indian audience perceived by Ireland and the UK makes the Series a compelling opportunity for sponsors. This sponsorship reinforces the value of international cricket’s bilateral series.

The partnership aligns with Cricket Ireland's strategy of attracting foreign companies to support the development of the sport in the country. Leveraging the popularity of touring teams such as India has become a key component of the governing body's business model.

The collaboration provides Cricket Ireland with additional commercial backing while giving Spinny a platform to engage with cricket audiences during a busy international calendar.

Sportscapefeels that, although franchise leagues are increasing in popularity, bilateral series still have a lot of commercial opportunity. With India's large fan base, Cricket Ireland has the opportunity to gain international sponsors and a new source of income. The Spinny Cup sponsorship demonstrates that cricket remains a viable way for brands to engage cricket fans.