TCM Sports strengthens domestic cricket presence through state T20 league deals

In a recent move, TCM Sports has announced the expansion of its presence in India’s domestic cricket circuit through long-term relationships with state cricket bodies and T20 tournaments.

As of now, TCM Sports is collaborating with the Hyderabad Cricket Association (HCA) for the inaugural TG20 League in Telangana. The company has expanded its partnership with the Karnataka State Cricket Association (KSCA) for the Maharaja Trophy KSCA T20and the relaunched Vidarbha Premier League.

As part of the TG20 League’s marketing partner, TCM Sports has successfully signed Sreenidhi Univeristy, GMR, and BBG Group as partners for the league’s debut season. In Karnataka, TCM Sports has extended its long-standing partnership with the Maharaja Trophy KSCA T20 holding commercial rights for sponsorship sales, hospitality, ticketing and overall event management.

TCM Sports has also partnered with the Vidarbha Cricket Association to revive the Vidarbha Premier League, as the event wrapped up with over 30,000 people attending the final on June 14, highlighting the increasing popularity of domestic cricket leagues.

Lokesh Sharma, Managing Director of TCM Sports, commented, “Domestic cricket remains the foundation of Indian cricket and continues to play a critical role in identifying and developing talent across the country.” He further added that strong domestic T20 tournaments not only create opportunities for players but also for associations, stakeholders, brands, broadcasters, and fans.

Sportscape believes TCM Sports’ association with state level cricket associations for the T20 leagues reflects the growing popularity of domestic franchise cricket tournaments as well as the brand’s growing interest in these domestic leagues.