Wimbledon renews deal with Sportradar, aims to boost data circulation and tournament integrity
Wimbledon has renewed its deal with Sportradar to ensure smooth data circulation across the globe.
Ahead of Wimbledon 2026, the All England Lawn Tennis Club [AELTC] has extended its multi-year partnership with Sportradar, a leading sports technology company. With this deal, Sportradar has secured exclusive rights to distribute Wimbledon’s official data and audiovisual (AV) content to authorised betting operators across the globe.
Expanded data and content distribution
Within the renewed agreement, Sportradar will cover both championships, including Wimbledon and the Wimbledon Qualifying Competition, allowing for consistent access to official match data and live betting streams for the company’s global network of sportsbook partners. The oldest tennis tournament, Wimbledon, continues to remain the most valuable betting property in tennis, generating massive attraction through live and point-by-point betting throughout the two-week-long tournament.
With rising demand for official, real-time data for authorised betting, the contract with AELTC has positioned Sportradar at the top of the global tennis betting ecosystem. Under this deal, Sportradar will distribute official low-latency match data and AV content, enabling global betting operators to take real-time decisions with official data.
Why Wimbledon continues to back Sportradar
The deal between Wimbledon and Sportradar holds significance beyond data and content distribution, as the sports technology company will also provide integrity services throughout the tournament while also monitoring global betting practices. With high-end technology, Sportradar will be efficient in identifying suspicious betting practices that can pose a threat to the prestigious tournament.
Calling the Championships one of the most iconic properties in global sports, Moritz Gloeckler, EVP Rights and Strategic Projects, Sportradar, said, "Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem and to the integrity services we will also provide." “By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game, and set,” he added. (Source: SportsMint)
Sportscape believes that by collaborating with Sportradar for the upcoming Wimbledon 2026, the All England Lawn Tennis Club has taken a major step towards data distribution and regulation of global betting. The deal also holds the potential to push forward Sportradar’s growing momentum in the tennis betting landscape.
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