“Bridge Deserves a Professional Structure”: JKC Sports, Bridge Federation of India Sign MoU
JKC Sports and the Bridge Federation of India have signed an MoU to strengthen grassroots development, technology and structured pathways for players.
JKC Sports and the Bridge Federation of India (BFI)have signed a Memorandum of Understanding to develop bridge in India by professionalising the sport through grassroots programmes, mentorship and the use of digital tools. The collaboration aims to enhance participation and develop infrastructure to formulate progressive pathways for future athletes, in addition to complementing the initiatives to develop sports overall.
This announcement was made just before the start of the fifth Bonus Asia Cup Bridge Championships taking place in Goa, with 290 athletes from 16 countries competing, and showcasing the increasing popularity of this mind game in the Asian continent.
Core of the Partnership: Grassroots Programmes and Technology
According to the signed agreement, JKC Sports and BFI will root their focus on expanding bridge through mentorship, a mentor-mentee programme, and the Technical Director Academy. They will be introducing bridges to schools, colleges and new youth developmental areas and will be identifying budding talent and providing progressive pathways.
They will also approach the development of sports infrastructure using the digital tools of mybridge360.com, which will provide coaching and ease the competing and tournament administration functions. This will positively impact the ecosystem of bridge, making the sport more accessible to Players, Coaches and Officials.
"Bridge Has Never Seen the Structure It Needs"
According to Madhav Singhania, the CEO and Joint Managing Director of JK Cement and Co-Founder of JKC Sports, the goal of the partnership is to provide Bridge with a professional structure.
"Bridge has a deep and strong following in India but has never had the professional structures the sport needs. In partnering with the Bridge Federation of India, we are looking to build that," said Singhania.
Prasad V. Keni, President of the Bridge Federation of India, said the partnership would help introduce the game to a younger audience while upholding the integrity of the game.
Can Bridge Sports Grow Like Other Organised Sports?
Sportscapefeels that the partnership of JKC Sports and BFI illustrates the arrival of a new and exciting trend in Indian sports, where governance, technology and structured development are becoming as significant as the competition. If successfully implemented, this would help move Bridge from a specialised sport and create an infrastructure with high levels of access and professionalism for sport.
Written by