Smriti Mandhana’s Rado Deal Signals Rising Global Power of Women in Sports

“Humari choriya choro se kam hai ke”—the country that has owned this tagline has time and again witnessed moments of prestige and pride brought by its female athletes. The 2025 Women's World Cup Championship win was a historic day where our women's cricket team showcased unspeakable talent.

Vice captain of our national cricket team Smriti Mandana has signed a partnership deal with the Swiss luxury watchmaker brand Rado, becoming an example of how our women are winning the global markets through their talents and skills.

The collaboration links athletes who speak for self-assurance and modern influence with Rado's longstanding reputation for precision engineering and material innovation, reflecting the company's ongoing use of sport as a strategic storytelling platform. Mandhana's affiliation indicates the growing significance of athletes who function as an integrated package of performance, personality, and cultural significance as women's sport continues to acquire commercial importance globally.

What Mandana had to say about the new venture

Speaking on the partnership, Mandhana said, “Rado continually sets new standards and surpasses all expectations. That’s exactly how I approach cricket—and life in general. Becoming a Friend of the Brand feels like a natural partnership.”

Rado’s appreciation for our star cricketer

Adrian Bosshard, Rado’s CEO, added, “Smriti is a dynamic modern Indian icon. Through her talent, dedication, and self-confidence, she has transformed her dreams into reality. Her influence extends far beyond the cricket field, and she stands as a remarkable example to young women everywhere. At Rado, we feel a strong connection to her drive and ambition and look forward to accompanying her on the next steps of her journey.”